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Category Archives: Social Media
Measuring the customer experience of social media
The success of Facebook – and, by extension, the entire social media landscape – is often measured by the rate of new accounts being created. Facebook is reportedly adding 10 million or more new accounts per month (though the rate may be dropping) and… Continue reading
Posted in Social Media, User Experience
Tagged customer experience, user experience, ux
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Social Brands and People
Consumer behavior has certainly changed in recent times, and the way we interact with brands in increasingly becoming more intimate and familiar. I’m sure a few years ago we would not have thought that we would be “friends” with (or fans receiving dail… Continue reading
Facebook Facelift
An interesting take on a Facebook redesign… Facebook Facelift – Home & Profiles from Barton Smith on Vimeo. Continue reading
Posted in Social Media, User Experience, Web Design
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The Top Six Indications You Need A New Social Media Expert
One of my friends runs an online marketing education conference. Social Media is the new hot thing. I think a couple of years ago, it was search engine optimization, and please don’t ask about my opinion on that. Anyway, his blog network is teeming with posts about Social Media. The top request for education is that [...] Continue reading
Posted in Social Media, User Experience
Tagged Marketing Wednesdays, user experience, ux
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Mobile Social Networking Up For Everyone Except for MySpace
From comScore: The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump. “Social networking remains one of [...] Continue reading
Posted in Social Media, Usability, User Experience
Tagged Social networking, user experience, ux
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A browsable, searchable archive of tweets
In the past, I’ve wanted to browse or search through my own tweets. Viewing my Twitter profile is one way to do that. But if I want to browse back through history, it’s a chore to go back very far. And forget about searching through my own tweets on Twitter since Twitter Search currently only [...] Continue reading
Posted in Cyber-anthropology, Social Media, Tools
Tagged entries, twitter, WordPress
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UIEtips: Social Tagging and the Enterprise – Does Tagging Work at Work?
Tagging has been around for more than 8 years. The technique, also called folksonomy, is simple: users apply their own words or phrases to content they uncover, leaving a trail back for themselves and for future content seekers. Each tag conveys meaning, giving a path to discovering new content that traditional navigation can’t.
Since their inception, [...] Continue reading
Facebook Patents The Newsfeed: What’s Next, Instant Messaging?
All of the opinions below are mine and only mine. On top of everything else happening in the social space (Google Buzz, everyone leaving MySpace, Facebook changes), this happens: Facebook Patents The Newsfeed. You can read the full copy of the patent here. Now before we all have a “What the hell moment,” here are [...] Continue reading
Posted in Social Media, Usability, User Experience
Tagged facebook, google, MySpace, user experience, ux
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Google Buzz: Ex-Girlfriends From College Can Be A Bad Thing
Google guesses who your friends are, including your mistress that your wife doesn’t know about – and then shows everyone. This is such an inexact science, because anyone can figure out your email address. We receive so much spam and other garbage through email accounts (is a shopping site really my friend?) and there are [...] Continue reading
Posted in Social Media, Usability, User Experience
Tagged facebook, Google Buzz, MySpace, twitter, user experience, ux
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Marketing Wednesdays: Social Media, It’s Time To Get Boring
The running joke is that you know something has jumped the shark once Corporate America has grabbed a hold of it. Church of the Customer predicts that this is the year Social Media really starts becoming part of Corporate America. Boring isn’t necessarily bad, because it means it’s profitable. My prediction for 2010: social gets [...] Continue reading
Posted in Social Media, User Experience
Tagged Corporate America, Marketing Wednesdays, user experience, ux
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